'Swedish high street giants Hennes and Mauritz, who own H&M, COS, Monki and Cheap Monday, are rumoured to be branching into a luxury line.'
Source & read full article at: http://fashion.telegraph.co.uk/news-features/TMG9168993/HandM-to-launch-a-luxury-brand.html
This seems really awesome and I like what I am seeing ...the sneak peak of the dress above is stunning