Victoria Secret's Finally Coming to the UK

VICTORIA'S SECRET is coming to the UK next summer, with a store on New Bond Street. The company, currently enjoying healthy sales in its native US, plans to open two or three new stores in the London area, before considering a nationwide expansion of "mall stores".

"The mall-based stores will be large box units with full assortments, but they're in the UK, not the US, and we have to learn," Martyn R Redgrave, executive vice president and chief administrative officer, told WWD. "That's what we're looking to do as we expand, in the U.K. in particular, and those will be company-owned and operated."

The brand is most famous for its catwalk show featuring its supermodel Angels - who have included Tyra Banks, Heidi Klum, Gisele Bundchen, Adriana Lima, Chanel Iman, Lily Donaldson, Lily Aldridge, Karolina Kurkova, Candice Swanepoel, Miranda Kerr, Doutzen Kroes, and Rosie Huntington-Whiteley over the past few years.

Source: Vogue.co.uk

It's quite exciting as I think the wait has been so long and seeing as many America brands in the past few years branching out into the UK, Victoria Secret's is jumping at the chance too as not long ago Forever 21(technically a Korean Brand though) opened in the UK and has been selling out stock easily. Where Victoria Secret is already well known as brand so the commercial interest is already there, I guess the wait just made the anticipation bigger!