Gap 1969 opens in SoHo Just across the street from the Gap’s old SoHo haunt, their new 1969 store at 513 Broadway is something of a denim Mecca. Featuring not only their full 1969 Premium Denim line but also store-only finds and exclusive European and Japanese styles, there is quite a bit to wade through.
iPad work table Making the process easier is a staff of “Jean Experts” and possibly the coolest feature: an iPad work table that allows shoppers to peruse styling options, different styles, or shop for items that are out of stock or online-only.
Of course, also housed in the modern two-story space (complete with a huge skylight and wall of greenery—perfect for dreary winter shopping days) is a well-edited selection of non-denim classic Gap pieces, from shoes to shirts, to round out your look. And be on the lookout for new fits like the 70’s-chic High Rise Trouser Jean and the boxy-fit Slouchy Slim Jean for men. Both are nicely priced under $70. (wmagazine.com)
Images from wmagazine.com
“We built this store for people to interact,” Patrick Robinson says of The Gap’s new 1969 shop in Soho, the retailer’s second standalone boutique (following an L.A. store) for its premium denim line. “The dressing rooms face each other, because customers are networking while they try on jeans. They want someone to tell them their ass looks great.” (style.com)
I think its cool how gap is trying to make the shopping experience more interactive and a good marketing technique to communicate with their customers!
Of course, also housed in the modern two-story space (complete with a huge skylight and wall of greenery—perfect for dreary winter shopping days) is a well-edited selection of non-denim classic Gap pieces, from shoes to shirts, to round out your look. And be on the lookout for new fits like the 70’s-chic High Rise Trouser Jean and the boxy-fit Slouchy Slim Jean for men. Both are nicely priced under $70. (wmagazine.com)
Images from wmagazine.com
“We built this store for people to interact,” Patrick Robinson says of The Gap’s new 1969 shop in Soho, the retailer’s second standalone boutique (following an L.A. store) for its premium denim line. “The dressing rooms face each other, because customers are networking while they try on jeans. They want someone to tell them their ass looks great.” (style.com)
I think its cool how gap is trying to make the shopping experience more interactive and a good marketing technique to communicate with their customers!
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