Showing posts with label denim. Show all posts
Showing posts with label denim. Show all posts

Sunday, 27 March 2011

Process of Denim !



Pre dying denim in a bathtub is so tiring ! and a long process but its quite interesting to see how the denim changes so drastically.

Thursday, 3 March 2011

Mixing up DENIM


'Jeon Hye Bin wanted to take on this season’s key trends, and mix it up with modern and retro denim. She turned the photoshoot into something wonderfully fresh, while showing off her slender legs at the same time.'
Photoshoot fro SURE magazine

I like the way different shades of denim has been used with the outfits makes it work and look contemporary and fresh!

source: allkpop.com

Friday, 11 February 2011

Colour Coded

Colour Coded

Hey, mister tangerine man: citrus shades and op art shapes sweep into the spotlight this season. Teamed with bright white basics and a structured, mod-inspired silhouette, you’ll be zinging into spring.


Source & Images from ASOS.COM

Sunday, 6 February 2011

Gap's New Store in NYC Soho

Gap 1969 opens in SoHo
Just across the street from the Gap’s old SoHo haunt, their new 1969 store at 513 Broadway is something of a denim Mecca. Featuring not only their full 1969 Premium Denim line but also store-only finds and exclusive European and Japanese styles, there is quite a bit to wade through.
iPad work table

Making the process easier is a staff of “Jean Experts” and possibly the coolest feature: an iPad work table that allows shoppers to peruse styling options, different styles, or shop for items that are out of stock or online-only.

Of course, also housed in the modern two-story space (complete with a huge skylight and wall of greenery—perfect for dreary winter shopping days) is a well-edited selection of non-denim classic Gap pieces, from shoes to shirts, to round out your look. And be on the lookout for new fits like the 70’s-chic High Rise Trouser Jean and the boxy-fit Slouchy Slim Jean for men. Both are nicely priced under $70. (wmagazine.com)


Images from wmagazine.com

“We built this store for people to interact,” Patrick Robinson says of The Gap’s new 1969 shop in Soho, the retailer’s second standalone boutique (following an L.A. store) for its premium denim line. “The dressing rooms face each other, because customers are networking while they try on jeans. They want someone to tell them their ass looks great.” (style.com)

I think its cool how gap is trying to make the shopping experience more interactive and a good marketing technique to communicate with their customers!

Tuesday, 25 January 2011

Do-it-all Denim!

I remember back in the days when wearing all denim was not right and a miss in the fashion trends but for spring 2011 its the opposite story!
Image from British Vogue-The ultimate spring/summer 2011 catwalk report- February 2011 issue