Showing posts with label sportwear. Show all posts
Showing posts with label sportwear. Show all posts

Tuesday, 23 August 2011

Stella McCartney's sporty Team GB collection


THE June issue of Vogue (see inside the magazine here), goes behind the scenes on Stella McCartney's Adidas Olympic collection shoot - and VOGUE.COM can bring you the film itself. McCartney - who is creative director of Adidas' Team GB collection - has enlisted fashion photographer Jacob Sutton to capture the conceptual fashion film, narrated by the designer herself.


"Sport and style have always been the starting point for this collaboration," McCartney said. "We wanted to take it to another art form for this collection by making a film and capturing the athletes in movement which is at the heart of this process."



Source: Vogue.co.uk



Thursday, 27 January 2011

Nike Store Display/Decoration

Just came across this picture of Nike shop in Berlin and thought it was 'cool' how they created a clean cut and simple but connecting aesthetic through the their shop decoration. Using gymnastic sport equipment in a very straightforward but smart way to creating a great ambience for the store and of course reflecting sports!

Photo from Hypebeast.com