ASOS uses Facebook on a next level !

ASOS launches first fully integrated Facebook store

Wow, ASOS has taken Facebook to a whole new level and launched a fully integrated Facebook shop at Apps.facebook.com/asosofficial.

You can shop ASOS’ entire product range, with around 1,300 new products added each week, just through Facebook now..amazing! If you’re already a member of Facebook, you just get access through your Facebook account by approving the site through the link above.

With 11 million unique visits per month anda following of close to 400,000 on Facebook, ASOS is offering customers the chance to buy, save, share and comment on items without needing to leave Facebook.

ASOS e-Commerce director James Hart says: “I’m delighted to announce the arrival of our Facebook Store; another first from ASOS, and another way for our customers to tailor their ASOS shopping experience. Millions of our users already interact with ASOS through Facebook, commenting on, sharing and discovering new items. Many of those go on to buy something on one of our sites. Our Facebook Store will allow them to do this directly through Facebook.”

Source & image from fashionbite.co.uk

I think this is quite cool and clever in engaging even more with their customers as well as reaching to more potential customers!..ASOS is trying to take over, what's next? maybe a real store on the high street?

Drawing Fashion Exhibition at Design Museum

Antonio, Fashions of the times, 1967- Drawing in ink with pen & collage- The New York Times Magazine (post card purchased from design museum)Antonio , Lingerie,1966- drawing in ink with pen & collage- Elle Magazine (post card purchased from design museum)A quick drawing I did of Rene Grau illustration, seeing not photography was allowed :(

Added Binding to Vest Top!

Who knew adding binding would take so long, I just realised today that unpicking takes longer than sewing! I guess I could say mu tutor is right about the binding but he could have told me earlier! oh well, whats done is done!

Colour Coded

Hey, mister tangerine man: citrus shades and op art shapes sweep into the spotlight this season. Teamed with bright white basics and a structured, mod-inspired silhouette, you’ll be zinging into spring.

Source & Images from ASOS.COM

The journey of the jacket

Oh this jacket may just be the death of me, it looks simple but is actually complicated in sewing and construction, just making one up take the course of like 3 days! after finish re toiling this one (as I have changed the pattern and actually since then this is the second toile) so after making this toile I ll be attempting to make the real thing! Wish me Luck !

The journey of .....the Vest top

Made my vest top in the actual fabric but my tutor suggested that I add binding to define the detailing more, I m gonna try it out to see how I feel about it.

Experimenting with Illustration Style !

I knew I had to work on my illustrations sooner or later and the time has come! But its still early stages but I feel better about these experiment and think they are much better and so does my tutors which is an up side ! :)

My Favourite choices at the SAG awards 2011

Mila Kunis in a stunning red dress by Sarah Burton for Alexander McQueen! She is definitely doing the brand justice with her designs!
Hilary Swank in a gorgeous Versace one shoulder and in a wonderful peach nude shade which is just beautiful! Love it !

Source & Images from millionlooks.com

SAG Awards 2011 Fashion Wrap

Lawrence Zarian hosts TV Guide Network's Fashion Wrap from the 2011 SAG Awards! Lawrence and special guests give a run down of the best looks, trends and other major surprises!

Gap's New Store in NYC Soho

Gap 1969 opens in SoHo

Just across the street from the Gap’s old SoHo haunt, their new 1969 store at 513 Broadway is something of a denim Mecca. Featuring not only their full 1969 Premium Denim line but also store-only finds and exclusive European and Japanese styles, there is quite a bit to wade through.

iPad work table

Making the process easier is a staff of “Jean Experts” and possibly the coolest feature: an iPad work table that allows shoppers to peruse styling options, different styles, or shop for items that are out of stock or online-only.

Of course, also housed in the modern two-story space (complete with a huge skylight and wall of greenery—perfect for dreary winter shopping days) is a well-edited selection of non-denim classic Gap pieces, from shoes to shirts, to round out your look. And be on the lookout for new fits like the 70’s-chic High Rise Trouser Jean and the boxy-fit Slouchy Slim Jean for men. Both are nicely priced under $70. (wmagazine.com)

Images from wmagazine.com

“We built this store for people to interact,” Patrick Robinson says of The Gap’s new 1969 shop in Soho, the retailer’s second standalone boutique (following an L.A. store) for its premium denim line. “The dressing rooms face each other, because customers are networking while they try on jeans. They want someone to tell them their ass looks great.” (style.com)

I think its cool how gap is trying to make the shopping experience more interactive and a good marketing technique to communicate with their customers!

Josh Goot

Australian designer Josh Goot, this is an older collection 2009 spring ready to wear but when I came across it, it caught my eye with the bight colours and fresh aesthetic of the collection.

Source and Images from linearchitecture.com

Inspiring Illustrations.....

Marc Jacobs A/W 2010, Illustrations by Leeay AikawaWe had a tutorial about how to create an illustrated line up to project what our collections are about and how to we should allow our illustrations to have a mood and energy. It easy said that than done though, so our tutor told us to look at existing illustrations which we liked and thought would be suitable for our collections and I really like these ones of Marc Jacobs collection by Leeay Aikawa as they look fresh and fits the aesthetics of the clothes as well.
So I will try and take aspects of these illustrations to inspired my illustrations.

Illustrations are from ameliasmagazine.com

Happy Chinese New Year !

HAPPY CHINESE NEW YEAR!!! Year of the Rabbit!!!

Photo by Me :)

How Cute!!.."World's most stylish bunny!!"

Check out these super adorable fashion illustrations under the name FIFI LAPIN which can be seen in Vogue! Have a look at the blog at http://fifi-lapin.blogspot.com (also where the images are taken from)

Nick Knight...Photography or Illustration?

Yohji Yamamoto Red Bustle, 1986

'Nick Knight is among the world’s most influential photographers as well as being Director & founder of SHOWstudio.com the fashion & art internet broadcasting channel. He has won numerous awards for his editorial work for Vogue, Dazed & Confused, W magazine, i-D, and Visionaire, as well as for fashion and advertising projects for clients including Christian Dior, Alexander McQueen, Calvin Klein, Levi Strauss, Yohji Yamamoto and Yves Saint Laurent. As a fashion photographer, Nick Knight has consistently challenged conventional notions of beauty. '

Yohji Yamamoto Red Coat, Naomi Campbell, 1986

So it's photography but at first I thought these images were fashion illustrations, I think it very interesting they way the images have this mixture of both flat and movement/texture aesthetic to them. I guess you can say I like the simplicity but boldness to them.

Source & Images from www.nickknight.com

Two of Japan's Most Visionary & Free Spirited Women

Bringing together two of Japan’s most visionary and free spirited women, an installation from SANAA’s Kazuyo Sejima for Rei Kawakubo’s Comme des Garçons has opened at the Museum of Contemporary Art Tokyo. (2009-2010)

The spacial design by Sejima is reminiscent of the instillation that was held at SCAF Gallery in Sydney earlier this year, but the experience of the curved and subtly reflective space with Rei Kawakubo’s extraordinary shapes and colours floating throughout is overwhelmingly beautiful. The clothes cease to exist as individual garments and become unified as parts of one work, the full effect of which is best experienced from above, on ether side of the museum’s upper level The show makes evident many similarities between the architect and the designer; while Kawakubo shocked the fashion world in the 80s when she presented collections that showed complete disregard for things as fundamental to fashion as finished seams and hems, Sejima is well known for radically reconsidering accepted notions of space and built environments, also demanding thought and participation from anyone who experiences her work.

Separate to the installation there is a section dedicated to the artful interplay between two dimensionality and three dimensionality in Kawakubo’s work. Displaying garments on mannequins alongside photographs of the same garments removed from the body and laid flat, viewers can see how the clothes completely change form when they are on the body. The are virtually unrecognisable in the photographs, reminding us how closely aligned Kawakubo’s work is to the realms of sculpture and architecture.


Source & images from biginjapan.com.au


I like that the exhibition/installation is so spaced out because it give people enough space to interact around the work and immerse into each design with a 360 degree view!

Futuristic Flowers

London department store Harvey Nichols has unveiled window displays created by two Royal College of Art graduates, to coincide with London Fashion Week. (back in 2007)
The seven displays – called Futuristic Flowers – were created by Taiwanese designer Hsiao-Chi Tsai, who graduated from RCA Constructed Textiles course last year; and Japanese artist Kimiya Yoshikawa, who graduated from the RCA Sculpture course.

Harvey Nichols store in Knightsbridge has commissioned two recent Royal College of Art graduates, Hsiao-Chi Tsai and Kimiya Yoshikawa to create seven site-specific sculptural installations for its window display during London Fashion Week.

Both artists use inexpensive materials, but innovatively transform them into extraordinary creations. Tsai uses a unique 3D foam cutting technique to create individual organic, plant-like structures, together with intricate and colourful large-scale floral shapes. In extreme to the bold scale of the main installation, Tsai also produces small-scale pieces for the mannequins to wear as fashion accessories.

Source & images from www.dezeen.com

I think the window installation is truly futuristic as I believe it can be used even now in 2011 and not look dated. Its bold and colourful aesthetic really captures one's eye but I think the clothes could have complimented the installation better by maybe possibly choosing more robust designs and colours.

Hermes New Store Aesthetic !

Hermes new store in Paris has been given an amazing interior design and aesthetic, almost doesn't look real too me! Watch the video because it will blow you away!

Video from www.hermes.com

Nike Store Display/Decoration

Just came across this picture of Nike shop in Berlin and thought it was 'cool' how they created a clean cut and simple but connecting aesthetic through the their shop decoration. Using gymnastic sport equipment in a very straightforward but smart way to creating a great ambience for the store and of course reflecting sports!

Photo from Hypebeast.com

Fashion Trend coming from the EAST!

Image from British Vogue-The ultimate spring/summer 2011 catwalk report- February 2011 issue

Image from Look Magazine 31st Jan Issue

Seeing this is almost the kind of aesthetic I thought my collection would be like from the beginning, I was attracted when I saw that it was trending for the up and coming spring season! I love the mixture of colours, prints and volume in the all the different designers take on oriental theme, also nice to see the east is inspiring the west more and more in the fashion.